Customers always keep asking why so much info about the Rolex watches. Even though the answer is obvious, other brands also register unimaginable demands on the market and the information about them is much less. The Rolex demand is unbeatable in both original watches and their replica versions. The reasons include but are not limited to the majesty of the brand, the artistry in its craftsmanship, and the cosmic quality of its watches. However, a lot of people embrace other brands with the same passion. Either because they already have a Rolex, or because Rolex does not represent their style and personality, people are enthusiastic about Breitling, Chopard, and Constantin Vacheron.
What statistics show is that 2 brands have registered an increase in demand lately. It is about Tag Heuer and Hublot. Therefore, customers require more details about which one is better, given that the price range is close to each other. Here we have an analysis of both brands meant to structure the chaos associated with the difficulty of selection. In the end, readers should picture better the advantages and disadvantages of these brands and understand which brand is closer to them.
Inclusion into the topic
Hublot and Tag Heuer are both iconic examples of watchmaking. Each one has its specific signature and particular vision. We will try to compare them according to several aspects. This is because when asking Which one is Better, it is important to define what aspect is meant exactly. Sometimes, the design of the watch might be simplistic. But, if it is manufactured by an iconic brand, it automatically gains value. This is why not only the watch design and functioning is all that matters, but all the “environment” around the main brand as well.
Brand fame
To begin with, we will take a look at the roots of the brands. The worldwide fame is a result of certain correct steps taken in the past and both brands have taken them successfully. One of the pillars maintaining these brands’ popularity is the fantastic quality of their watches. This is an indisputable argument for both Tag Heuer and Hublot.
However, we have to admit that Tag Heuer can boast of longer popularity than Hublot simply because the company started its activity much earlier than its competitor. In such a context, Tag Heuer is a little bit more classic and history-related than Hublot.
On the other hand, we have to give tribute to Hublot because of its quick and straightforward blossoming. Only a brand with values and principles can rise to the top of the industry in such huge leaps.
Summing up…
As a result, speaking from the longevity point of view, Tag Heuer leads the way. In terms of prestige, the brands are on the same balance and their longevity does not affect the worldwide recognition of the brand. To confirm that, let us tell you that. According to recent reports featuring the Top 50 Swiss Brands, Tag Heuer was placed on the 34 ranks, while Hublot was positioned on the 40. The difference is not critical at all, which speaks about the same level of brand awareness.
Moreover, some recent investigations show a dramatic increase in the growth rate of Hublot. The 8% growth will soon let the brand catch up or even outrace the Tag Heuer in the following Top 50 Swiss Brands competition. The growth is not due to some additional features or additional materials in Hublot watches. It is more related to the marketing strategy of the brand that seems correct and efficient. Therefore, the tactics involve the creation of limited-edition timepieces that are frequently associated with celebrities, sports events, and charity causes.
It will be interesting to watch the Tag Heuer marketing response in the near future.
Timepieces’ accuracy
Accuracy in the manufacturing process is one of the most essential aspects of a brand. This is the aspect that divides watch brands into luxury and common.
Hence, we will take a look at the quartz watches and the mechanical-powered ones. The quartz watches are usually referred to as battery-powered movements. The mechanically powered watches are more traditional. The mechanical watches are less accurate than the battery-based watches.
Both brands get pride in using mechanical and quartz timepieces. However, Tag Heuer is one step ahead since it has certain models using what is called COSC Chronometers. This component is missing in the Hublot timepieces, yet.
If referring to the watch enthusiasts’ preferences, these predominantly opt for mechanical watches. These seem to be more attractive and engaging due to their movements seen through the transparent sapphire casebook. Such a view is the main attraction of this category of watches and the demand for them decreases neither for the original timepieces nor for their replica versions.
Horology
A common feature for both brands is the phenomenal ability to generate highly complex timepieces. The number of high-complication watches in brands’ collections is not high. However, both of them demonstrated elite craftsmanship with their few high-complicated units.
To make things clearer, you can visually compare the Carrera Heuer 02T Tourbillon Chronograph with its close homolog Hublot Masterpiece MP-02 Key of Time. Just pay attention to the complexity of the dial along with all the compounds in there. The degree of sophistication has no limits. However, the timepiece remains easy to read and is highly suggestible at every level of its construction.
Water resistance
Perhaps, no brand releases non-water resistant watches nowadays. This feature is one of the main customers’ demands. The question is: to what extent is the watch water resistant?
Similar to other brands, Both Hublot and Tag Heuer release watches with strong water-resistant abilities and with medium resistance. It all depends on the type of watch and the probability to be used in water circumstances. Perhaps, it is suggestible the fact that no watch lover will take the formal watch to the surfing. Therefore, the water resistance aspect is strengthened in the dive series of watches which are meant to meet the water. As for the rest, they offer water resistance protection but not to a high extent.
In this context, Hublot currently is not the most powerful in launching professional dive watches, unfortunately. It has made an attempt in the past with its Oceanographic 4000. “4000” came from the 4000 meters water resistance index. For some reason, the brand has discontinued the production of the original model. Possibly, some replica sources can provide this model, in case you are really in love with it. At the moment, the brand seems to be focused on other concepts rather than focusing on the water resistance.
In contrast,…
On the other hand, Tag Heuer takes the lead to a certain extent and proposes its Aquaracer collection. What is important to consider is that the series has not been created for professional deep-sea activities, despite the Goldwater resistance ability. However, it is a good option for enthusiasts that love amateur diving.
Both Hublot and Tag Heuer replicas come usually with a water resistance feature. However, it is important to discuss with the dealer about the water resistance’s real potential. In most cases, replica watches and original watches have different degrees of water resistance.
Brand prestige
This section is the final one and perhaps, the most important. It is difficult to build prestige around the brand. It is even more difficult to maintain it for years. In addition, there are plenty of factors that either contribute to or affect a brand’s prestige. To mention some of them, the history and the values of the brand are a good start. Further on, it matters a lot what the brand does despite manufacturing watches. Is it socially responsible? Does it support environmental causes? Who is the ambassador of the brand? What values does the ambassador communicate? All these steps have to be taken carefully since one mistake can ruin the entire glorious history of the brand.
The history of Hublot was a bit more difficult in terms of brand prestige construction. This is due to the young audience as a target audience that almost led the brand to the level of a common watchmaking factory. However, we have to give tribute to this company since all the marketing and strategic methods have pulled them out of the potential mediocrity and brought the brand to other levels.
Therefore…
If the effort in critical situations and the problem-solving skills ARE factors that build a brand prestige, then yes, Hublot takes all the merits. Of course, it’s impossible to place it on the same balance with Patek Philippe and Vacheron Constantin in terms of “luxury”. Yet, the brand has extraordinarily carved out a place in the prestige definition.
As for the Tag Heuer, we observe a gradual, consistent, classic, and secure increment of the prestige level. Unlike Hublot, which had to face some issues, Tag Heuer has risen smoothly and without any impediments. Some right marketing moves have fortified the brand awareness and the factory keeps the standards via its high quality.
In conclusion
There is certainly a piece of each brand that resonates with you the most. For some of us, brand prestige values much more than the accuracy of the manufacturing process. For others, a brand that affiliates with social world issues overweights the brand history. Regardless of what resonates with you, we have to admit the grandeur and the mastery of both brands. Regardless of what replica watches you will choose, be sure that you wear a legend on your wrist.