The selection of a watch is never an easy process. Sometimes you might want to wear a formal watch since you’re always caught in business meetings. Sometimes, it seems that a sports watch reflects more of your inner adventurous nature. Therefore, the first challenge is to select the type of your watch. The selection becomes even more difficult when it’s about choosing a watch from the same typology. What will you pay attention to? The design? The functionality aspect? Or maybe the echo of the brand?
According to our internal statistics, customers balance the value of two iconic brands: Chopard and Audemars Piguet. These both have attractive collections and customers find it difficult to make the selection between one or another. In most cases, the factor that makes customers decide in favor of one or another brand is its footprint in the watch industry. The achievements of the brand, the leaps it takes toward watch refinement, and the engagement in the social life of the customers: all seem to play a huge role in the decision.
Here we are to make a comparison between the two brands of artistry. Following this article, you might be ready to choose a replica that suits your inner nature the best.
Brand Recognition
Since we make a comparison of the brand value over the functional aspects of watches here, we will begin analyzing brand recognition first. As a matter of fact, both brands take pride in international respect and appreciation. A common feature of both trademarks is their advertising line which involves celebrities wearing their timepieces. Having popular ambassadors that manifest a high appreciation toward the watch industry is a great choice of marketing. Such a tool spreads the value of the brand to a higher extent than any other type of advertisement.
If speaking about the Chopard in particular, it has a pretty high position at the top of the most recognized Swiss watch trademarks. It is found in the 4th position with an estimated value of 1,100 million Swiss francs. However, we should not forget about the fact that this value is attributed not only to the watch branch. Chopard is similarly valued for its jewelry branch since it, like Cartier, shares high-end jewelry activity.
On the other hand, Audemars Piguet takes pride in being number 7 in the rank of the most valuable Swiss watch brands. The estimated value rises up to 961 Million Swiss francs. There might be slight changes in the current position, though, since these data refer to the 2019 statistics. Either way, the difference is not colossal and the two brands are almost on the same level of recognition.
Brand Reputation
In terms of brand reputation, these 2 trademarks are viewed differently. First of all, Audemars Piguet has a single and unique vector: watchmaking. In contrast, Chopard has gracefully developed the jewelry vector in addition to the watch manufacturing. Some experts give tribute to the jewelry vector and say that the whole value is based on this main direction. However, these are just assumptions unsustained by facts.
Second, Audemars Piguet has historically reached to be the main attractiveness for watch collectors. Are you acquainted with the term “Holy Trinity” in the watch world? This one refers to the 3 most desired brands in the portfolio of a true watch collector. The 3 brands refer to Vacheron Constantin, Patek Philippe, and Audemars Piguet, respectively. Having these 3 brands in the collection is a sign of respect and recognition of the watch’s history. Being part of the “Holy Trinity”, Audemars Piguet becomes superior to Chopard and gains a fundamental position in the watch kingdom.
Just take a look at the Royal Oak and Royal Oak Offshore collections of Audemars Piguet. These collections are meant to bring watch manufacturing standards to new esoteric levels. These iconic models, with their waffle-patterned Grande Tapisserie dial, are totally worth being included in the portfolio of the sturdiest watch collector.
Horology
The colossal talent of creating high-horology timepieces is present in both brands. However, we can’t omit the remarkable L.U.C collection of Chopard, whose complication is a true mastery in terms of architecture and beauty. Both experts and watch enthusiasts remain perplexed up till nowadays about the charm of such an intricate complication. We will let the picture speak for itself.
On the other hand, the Grandes Complications collection of Audemars Piguet shows an absolutely different approach to watch complexity. The Minute Repeater, Split-seconds chronograph, and the perpetual calendar complication: all of them are brought together to remind us once again that there is no limit in creativity and imagination.
Prices of original models
In terms of prices, Audemars Piguet has more value. In fact, these two brands have different price levels in general. The first one, Chopard, can propose a new entry-level watch at $5-6000. In contrast, Audemars Piguet’s new releases surprise the customers with far more expensive costs. Some of Audemars Piguet’s timepieces reach a couple of millions of dollars.
Customers who are fond of replica watches won’t see such a big difference between these 2 brands. Replica manufacturers propose these 2 brands with a difference of about $200. But, the final price depends on the type of movement and the overall grade of the replica watch.
Which brand is more accurate?
Similarities
After unlocking the brand value of the two brands, the only thing that remains is to take a closer look at the accuracy of the manufacturing process. Different brands invest differently in the manufacturing process of their watches. Some of them focus on the external design, leaving apart the accuracy of the internal components. In contrast, other brands attract via the beauty and carefulness of the internal watch structure, in disfavor of the aesthetic aspect.
A common feature of Audemars Piguet and Chopard is the fact that they both propose mechanical timepieces, as well as quartz watches. The battery-powered quartz models are obviously more affordable but are less precise in comparison to the legendary mechanical timepieces. And this feature is not characteristic only for these two brands, but for the entire watch industry. Ironically, people are more fond of mechanical timepieces not because of their high precision level, but because of their prestige and amazing movements. Watch enthusiasts usually associate these movements with a puzzle whose components are time elements.
Differences
A difference between the two brands consists in their COSC certification matter. On one hand, Chopard strives to demonstrate its level of accuracy by sending the L.U.C collection to be COSC certified. And that’s great proof of the high-end accuracy and precision. On the other hand, Audemars Piguet doesn’t follow the same model. And it’s not that the level of precision is low. It’s that the brand doesn’t need to prove anything. The precision and accuracy levels are immaculate and no one doesn’t even question the validity of the high-end quality. Not in vain this brand makes part of the Holy Trinity. There is no need to receive the validation of the quality from any third-party laboratory.
Final thoughts
Now that you know these brands from another perspective, we hope you will take the decision much easier. Some watch enthusiasts find it critical for a brand to have the COSC validation as proof of quality. Others don’t need any certificates; they are ok with the status and worldwide recognition of the brand. Both Audemars Piguet and Chopard have individual values that set them apart from other competitors. One of them is impressive through its historical footprint, while the other has gained its richly deserved place through its proven and certified quality.
Which one suits you best? Our store offers you a wide array of replica watches that bring the value of these brands on your wrist. Whichever you choose, be sure you are wearing a legendary standard. The replica watches have to say a lot about you. The brand you select represents your ambitions, your personality, and your social status. Choose wisely!