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Why is Rolex the Guilty Pleasure of Men?

We have written so many articles about fake Rolex timepieces, their specifics, characteristics, and differences from each other. Going into depth with every replica model, we have responded to hundreds of our customers’ questions about quality, expectations, and style recommendations. Through the hundreds of thoughts about replica Rolex watches, we have slightly deviated from the basic idea: the WHYs behind every man’s desire in having a Rolex watch.

It is hardly believable that any man, having financial possibilities, would refuse to have a Rolex. In the same context, a man can’t pass by an authentic Rolex boutique and remain indifferent. Some men even dream about owning an original Rolex someday, including this point in the life wish list. Even owning a fabulous watch collection is never complete without a Rolex timepiece in it. It’s not about watches only, it’s more like a sort of art.

One of the main answers is because of the corporate and brand culture. As Breguet or Patek Philippe are specific in their brand voice, Rolex is unique in its own way and there is nothing other brands could do to be perceived by the international audience in the same way. Every single timepiece encompasses an unrepeatable DNA absorbed with preciseness and logic in every single detail. So, Rolex is not just a watch-making house; it is a scientific library from which every page writes a historical approach toward creating timeless accessories.

Ladies’ Rolex: the time benefits women

If you are familiar with the brand, you might already know that it is the choice of the most remarkable personalities in history, and not only of the general audience. Prime ministers, presidents, political and artistic celebrities are loyal customers of the Rolex brand. Regardless of how many timepieces they own in their watch collection, every new release of brand-new collections can’t leave them ignorant. And their preference is not necessarily justified by diamonds or precious metals but rather by the watches’ robustness and bold design. On top of that, the watches’ precision is the superlative reason for which these people return to wearing Rolex timepieces.

And here is the delicious part of the story: the ladies’ Rolex line is similarly attractive and temperamental. The designers’ creativity has no limits in drawing highly feminine and temperamental items, preserving the same sense of high precision and detail-oriented attitude. Different in their design approach, but similar in their charm and appeal, each lady’s timepiece has a specific story to tell. Here are a few ladies’ models that, by mistake, have remained without proper attention throughout history.

Ladies Rolex Oyster Perpetual 176200 Pink Dial Watch

Tiny and delicate, the model is designed in a 26mm case. The rarely-met pink dial contours the subtlety of the feminine character. The model follows all specific brand motifs: a steel bezel, an Oyster case, and a practical and reliable sapphire crystal. There is nothing flamboyant and eccentric in this model. On the contrary, its minimalism and clearance are what make it special, feminine, and charming.

Ladies Rolex Oyster Perpetual 177200 Watch

Do you agree with the concept that “less is more”? If you do the way that we do, you will embrace this model, fun of minimalist dignity. The clear white dial on the clean-polished steel looks fabulously harmonious and elegant. The watch face conveys the highest form of purity so close to the pure woman’s nature. The minimalist bars instead of hour indexes make the dial look clean and neat, while the 3,6,9 o’clock Arabic numerals elevate the level of easy readability. Without entering deep details, the elegant aspect tells it all: the watch unveils the noblesse and delicacy of the woman’s spirit, encompassed in a fashionable accessory.

Lady’s Rolex Chronograph 179174 Roman Index Dial watch

Another example of exquisiteness through minimalism is the Lady’s Rolex Chronograph 179174. It is surprising how a 26mm case can convey such a powerful sense of nobility. On the whole, the timepiece looks pretty modern. Though, some classical accents can be noticed through the Roman numerals and the gorgeous date window. The practicability and precision of this watch are simply overwhelming. You would be surprised to see how clearly, quickly, and accurately the date changes at zero hours. The timepiece is a real treasure for active, modern ladies adoring the organized land and well-structured lifestyle. A delicate watch with a powerful inner “world”, just like a real woman.

The most iconic lineup of Rolex watches from the previous year

Every other year the brand amazes its fans with new lines, introducing revolutionary features and unbelievable creative design elements. Looking retrospectively, the following models drew a remarkable line in the brand’s history.

The watchhouse returned to the basics in 2021 through the new Oyster Explorer. Reviving the classic tendency, the new line was presented in a 36mm case. In addition, modern elements did not lack and the watch featured luminescent hour markers empowered by the phenomenal caliber 3230. Not to mention that the authentic model came in 18K gold and a black lacquered dial spotting the 3,6, and 9 Arabic numerals. This model generated constant headaches for the replica manufacturers that were struggling in imitating the original delicacy of the timepiece.

The GMT Explorer II also underwent several modifications, especially in the upgraded automatic caliber. Watch enthusiasts had the opportunity to contemplate the fine-tuned case featuring an alluring contrast between the white dial and the black hour markers and hands.

The Daytona line didn’t lack attention in 2021. In general terms, the Daytona line is the symbol of elegance and exquisiteness in the brand’s catalog and the slight 2021 changes only added a complementary drop of artistry and grace. Therefore, the charismatic line features a meteorite dial design in which the black subdials create an exceptional contrast with the silver background metal. The two versions of the line have insignificant differences. The 18K gold and rose gold version houses the 4130 caliber and comes with an oyster bracelet. On the other hand, the white gold version looks a little bit more severe due to the Cerachrom ceramic bezel and the Oysterflex black strap.

What makes Rolex so unique and valuable?

We all know the power of marketing more or less. Every self-esteemed company invests a lot of time and money in a creative and recurrent marketing strategy. Rolex makes no exception. But, its value and international recognition are not only the sum of marketing actions. It’s far more than that.

The main REAL reason is the obsessive and passion-driven approach toward the “business”. The brand has created a large team of professionals that, in their turn, created laboratories. The brand laboratories are the “nests” where research, investigations, and analysis take place regularly. Every laboratory is responsible for a certain vector, be it chemistry, geology, or the diamond industry.

Authentic, from top to bottom

You probably know that an authentic timepiece of such a magnitude as Rolex contains at least about 200 components. So, all these 200 components (at least) are manufactured in Rolex laboratories and headquarters. The brand has no supplier of accessories and produces them absolutely individually, with the help and knowledge of the most competent watch manufacturers and experts. There are no intermediaries; everything to the tiniest details is created within the brand laboratories. Therefore, imagine the level of knowledge the brand has acquired throughout its existence. So, the brand’s obsession is limitless.

Quality needs no showing off

Internet users might frequently blame the brand for showing off too exaggeratedly, while in fact, the timepieces are overrated. Well, haters are gonna hate. If you make your own investigation, you will observe how other watchhouses showcase the inner movements through the transparent dials. This is nothing else than just a marketing tool to canine the final customer about the perfect mechanisms of the watches, creating a sense of buying desire.

In contrast, you will never find any single Rolex piece demonstrating the inner mechanism through a transparent dial or back case. Have you ever thought about why? Simply because the brand doesn’t need to demonstrate anything. The brand does not focus on acquiring a new audience. It is grateful for the loyal audience it has already gained throughout its history and only focuses on keeping nurturing it. The loyal audience, in turn, doesn’t need any additional proof regarding the promised quality. Rolex is by default synonymous with perfect watchmaking, from the basic concept to the final product.

Are there any doubts remaining?

The brand has no competitors. The only competitor is itself. Therefore, we, regular customers, can easily feel the obsessive thirst for perfection and novelty with every other new collection. And while other watchmakers from the industry engage in an ongoing competition to grab a piece of the market, the Rolex silently, obsessively, and steadily keeps designing phenomenal timepieces. Perhaps, this might be the secret of a long-lasting brand able to last for centuries.

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